About Next Commerce

Learn about Next Commerce and get started launching your new store

About Next Commerce

Next Commerce (NEXT) is an ecommerce platform purpose-built for direct-to-consumer brands and performance marketers. It provides the commerce infrastructure — storefronts, order management, customer data, and support — as a connected foundation, with APIs and an Apps ecosystem that let you build on top of it with the tools you choose.

Why Next Commerce

Legacy direct response platforms treat the storefront as an afterthought — bolting onto third-party carts with no native product data model, no real ecommerce event system, and limited control over the customer experience. NEXT is different. Storefronts, product catalogues, checkouts, subscriptions, and order management are all native — built on a proper ecommerce data model where products, customers, orders, and events are first-class concepts across the entire platform.

This means your marketing tools, analytics, and fulfillment integrations work with rich, structured commerce data, not flattened CRM fields.

Building on NEXT

NEXT is a platform designed for marketers, developers, AI agents, and technical teams who want custom-level control over every customer touchpoint.

Storefronts — Build and customize themes with full template access and local development tooling. Control layout, checkout flow, and customer account experiences directly in theme code.

Campaigns & Funnels — Create custom landing pages and conversion-optimized checkout flows, easily configured on the NEXT dashboard with the Campaigns App, and built fully headless with the Campaign Cart SDK for complete control over the customer experience.

NEXT Payments offers an integrated global payment processing solution, plus allows the use of third-party gateways and processors through advanced orchestration features.

APIs — Every capability in NEXT is accessible through well-documented REST APIs. Build custom storefronts, automate workflows, or create bespoke shopping experiences that fit your stack.

Commerce Essentials

Products Catalogue — Products with variants, ranges, categories, custom attributes, multiple pricing schemes, tax classifications, and multi-location fulfillment.

Subscriptions — Native recurring commerce with Smart Decline Salvage, customer self-management, and flexible billing intervals.

Payments — Global payment gateways, PayPal, alternative payment methods, PCI-compliant token vault, account updater, and 3DS2 support.

Offers — Promotions, discounts, and programmable coupons with usage tracking.

Customer Support — Built-in Ticket Center with email integration, hosted Customer Accounts and FAQs, and macros for automated responses.

Apps & Integrations

NEXT is designed to work with the tools your team already relies on. The Apps ecosystem supports marketing automation, fraud detection, shipping, ad attribution and affiliate tracking, analytics, and more — connecting platforms like Klaviyo, Shipstation, Gorgias, Everflow, and TaxJar into your commerce workflows.

Get Started

Set up your first store with the Get Started guide, or explore the Developer Documentation to start building.